The Echo is a local newspaper created for London’s biggest new riverside neighbourhood, Royal Wharf.
The format was chosen as a means through which to demonstrate and support Ballymore’s commitment to creating an authentic neighbourhood. I.e. not just a glossy marketing idea of one, but a living, breathing, functioning community of people.
The Echo is a publication designed to keep people up-to-date with latest news - from updates on how the construction of the scheme is developing, to the best restaurants nearby, interviews with famous locals or features on what’s on in the area.
Smith Dawson are responsible for the strategy, concept, design, content, writing, production and distribution plan of The Echo.