• 1.

    Leadership can take many forms. It doesn’t mean being the biggest. It often means being the sharpest. It almost always means being willing to work the hardest, especially in the early days.

    We work with clients to help identify the areas where they want to lead and assess the market context to consider the feasibility of that goal and the requirements to meet it.

    We then work together to develop the proposition we will take to market: company ethos & culture, corporate strategy, audience, product/service offer, market positioning, corporate identity.

  • 2.

    Being clear on the proposition is one thing, landing that proposition in the market, is something else.

    We develop a go-to-market plan reflective of the areas where our clients want to lead, the priorities for the business, strategic goals and sales targets, keeping in mind the resources available to deploy in pursuit of those ends.

    Each plan is bespoke, but will typically incorporate communication strategy and thought leadership, the creative platform, retail strategy and cross-channel media plan.

  • 3.

    Our motivation lies in making an impact and delivering tangible results. For us that means being involved in the delivery of the strategy across all touch-points.

    Working together with our network of specialist partners, we produce and direct all applications across digital, print, communications, retail, events, PR, partnerships, social, content, programming, publishing, and so on.

  • 4.

    Leading the field requires untold amounts of energy and nimbleness of thinking in an environment that is constantly shifting. We support our clients on this journey in the following ways:

    We stay alive to the changing market context and its implications, and deliver an ongoing stream of new ideas to tackle the challenges that present themselves.

    Continuous Learning
    A robust system for the collection of data combined with a culture of openness, honesty, questioning, experimentation and debate is critical to success. We can help set this up and continuously feed the debate.

    The Keepers of the Flame
    Successful brands aren’t built in consultancies, they’re built over time as a result of the decisions that are taken by the senior management of the business. Our role is to keep alive the tension between the ‘utopia’ of the vision and the challenges in staying true to it when dealing with the realities of business day to day.