ami are an independent media consultancy. Originally positioned as a specialist media agency within the property industry, they needed a strategy to help them extend their reach beyond that sector and make clear to the market that their offer spans the full spectrum of services required to meet the modern day requirements of media agencies.

To signal the shift in direction, a name change to ami (Adgenda Media International) was decided on, with a migration strategy designed to transfer existing equity in the Adgenda name over time. ami gives the company a more flexible vehicle through which to evolve, whilst still retaining the agency’s existing positive reputation.

Smith Dawson are responsible for developing the strategy, market positioning, name, identity and key applications.