Our Work

The All of Us proposition was established to completely transform the culture and delivery of care in the UK.

Underpinned by the most progressive model in the sector, and with a specific focus on dementia care, we set out to build a company that could challenge every aspect of conventional thinking around how best to look after people.

Smith Dawson are responsible for consulting on all areas of the development of the business: helping to identify the opportunity in the market and the business case, and shaping the proposition to meet that. Working together with the architects developing the building design and with the operations team responsible for the delivery of the care. Supporting on public consultations and planning applications to help extend understanding of the proposition across all stakeholders. Developing the brand strategy, name, identity, positioning and the implementation of the communications thought leadership strategy.