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The Tortoise & The Hare

The Tortoise & The Hare

Although I have neither your lightness of foot, nor the compact and powerful symmetry of your haunches, I will undertake to run you for a wager”

The Tortoise, c. 580 BC.

Fables are often described as fictions that point to the truth.

Almost three thousand years since its conception by Aesop, there is still no agreed upon single ‘truth’ or moral in the story of the Tortoise and the Hare.

It remains open to multiple interpretations, one of the many reasons why it was the inspiration for our company badge.



One reading is that the hare and the tortoise represent two different aspects of the character required to lead: the quick-thinking, fleet of foot visionary who believes that anything is possible, alongside the considered, patient pragmatist, who knows how to get things done.

The Tortoise & The Hare

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