Most landscape architects celebrate the finished product. The trouble with this approach is that it's difficult for people on the outside to be able to truly evaluate the work - beyond having a general idea of the overall quality and the aesthetic - because unless you understand what was intended, it’s hard to know to what extent the result delivered…
The strategy for the identity and the communications was to put the focus on the ‘how’, not the ‘what’.
The creative process undertaken by Camlins reveals a depth and a level of care that is unique to them - they see a dimension in the landscape that others don’t: a narrative dimension.
Each project starts out with an in-depth research process that reveals the stories buried in the land. These stories are then combined with a range of cultural references that span the worlds of literature, art, design and science, and originate from all corners of the world.
The identity and communications strategy is designed to celebrate the approach and reflect the layers involved in the process, providing a flexible yet consistent way of representing their stories across different platforms: from their corporate website, to a planning application, to a label on a tree in a nursery.
Smith Dawson are responsible for creating all aspects of the identity and its physical outputs including the stationary, case studies, presentations and event collateral.