Wildernesse House
Wildernesse House is an estate in Sevenoaks, Kent, with a wonderful history dating all the way back to the twelfth century.

PROCESS OF DISCOVERY

Renowned architects, Purcells, set about a careful restoration process of the main house, while landscape architects Camlins, researched what lay within the grounds. Their early exploration unearthed a number of stories and themes which went on to form the basis for the identity and communications strategy for the scheme.

Wildernesse House

The architecture told stories of the people that had lived there and been responsible for the way the house had evolved over the centuries, reflecting the types of families and the style of the time, to the trees that still stood in the grounds, planted in celebration of a visit to the house from the Duke of Wellington straight after the Battle of Waterloo.

Through further research conducted over a period of months in The British Library, it became possible to map the eras of Wildernesse House for the first time.

Wildernesse House
Wildernesse House

A book was created to capture the story of Wildernesse House in its entirety, working with an historical fiction novelist who could take the facts that were known and add a layer of imagination, based on detailed research into the families who lived there, to paint a picture of what might have been happening in the house, during the various stages of its development.

The main advertising campaign drew on the key moments from the history of the house - inviting people to celebrate its past and help create its future…

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    Website

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    Website

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    Website

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    Online advertising

  • Wildernesse House

    Online advertising

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    Online advertising

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    Online advertising

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  • Wildernesse House

In a separate campaign, designed to showcase the way in which PegasusLife thinks about development, the house is featured through the story of the single sweet chestnut tree that still stands in its grounds, planted to celebrate the wedding of Henry the VIII to Catherine of Aragon.

​READ THE STORY HERE

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Smith Dawson are responsible for the naming, positioning, identity and communications approach for Wildernesse House, as well as orchestration of the integrated campaign with partner agencies, and the design and production of all marketing materials across all channels.

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